Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

Link Exchanges or Business Development Strategy

Viewing the ever growing issue and concern of Link Exchanges and the method by which they are being performed, I can clearly say to every white hat SEO consultant that WE HAVE A PROBLEM.

I myself as a manager in several organizations receive my share of irrelevant and sometimes incorporating changes of link invitations from companies / organizations that have absolutely no relevance to my area of ​​business and / or complementary industry. I am always amazed that those companies portrays them in such a poor manner.

The Common Method

It is a known fact that links are a major concern for every site owner or SEO consultant looking for better rankings and higher PR. Today site owners and even some SEO consultants do not care where they get the links, sending thousands of e-mails through automated programs to whichever company / website that comes across their path. These companies work on a pure statistical assumption that out of all these thousands, few individuals will agree to the exchange.

The problem with this method is that most of us today regards Link Exchange as nothing more than another form of spam. This results in a built up resistance in cooperation to take part in a Link Exchange program as it may indicate your website as a non professional website.

I believe that part of the solution to this problem is for anyone who is looking for SEO consulting to take better care as to who he / she chooses and to take some involvement in the process of his / her company's representation to the world.

Link Exchanges as a Business Development Strategy

After years of conducting Link Exchange activity for my business and those of my clients I started noticeing the effect this program brought to my clients. I further surprised how we could create a more organized and thought-out effect from the beginning.

The Effect: The effect that started to happen for my clients was that slowly but surely they were gaining international contacts and forming business relationships with distant partners, thus enabling them easier access to their local clients and free promotion of their name. It also brought activity into their circle of contacts and other business associates. That of course led to formal relations which evolved into a full international network with a sole existence to serve the respected clients of the international network's members.

Creating the Effect

The development from this point was very natural, as it was logical to assume as a multilateral SEO expert that the bridging between cultural differences and forming the same kinds of relationships with local companies and in their own language will add to the tremendous strength of this business possibility. This is exactly what we did, realizing that giving time and attention to the type of companies you are contacting and industries you are targeting is imperative to the success of your Link Exchange campaign.

Many times I have heard that Link Exchanges work on statistics and the more you send the more links you will have. This theory may be true but the quality of the link is affected by this method, and not to mention the constant depletion of the internet resources such as SERP and directories while e-mailing in ignorance.

You will get more links and much more directed traffic and generated business if you take time and thought to the quality of your Link Exchange program. This had taken a remarkable effect for all the companies I consult and work with and will have the same effect for you.

Another excellent way to broaden the Link Exchange program is to contact the most desirable of exchanges and explain the idea of ​​business development opportunities that may be involved in such an exchange.

Conclusion

To summarize my thoughts and experience on the matter, the link exchange program will stop having a negative effect on the SEO industry, if professionals and non professionals will give the time and attention this major issue records.

I believe that with the simple and familiar advice I have passed along with this short article, there is great potential to create healthy Link Exchange programs where users will truly benefit from the links posted on ones website. Do not forget this is the first and primary reason for the Link Exchange program to exist and why it is effecting your ranking in such a different way.

An Introduction to Affiliate Marketing For Beginners

As the global economic situation continues to deteriorate, more and more people are beginning to look to the internet, seeking a way to make themselves a little extra income. There are many possible ways to make money on-line; arguably the most established form is through affiliate marketing.

Most people wrongly assume that affiliate marketing is a new buzz phrases cooked up by internet users, which is entirely incorrect. Affiliate marketing has been around for a long time, anyone who is familiar with the concept of commissioned based sales will already understand what affiliate marketing is all about.

o Definition of affiliate marketing – Quite simply, affiliate marketing deals with the promotion of a third party product, in exchange for a percentage of the proceeds from any successful sales. In the past these sales would have been tracked on paper, the internet changed all that. Modern affiliate marketers have very little involvement in the allocation and payment of contracts, as everything is now automated. Instead they are free to spend their time on the actual marketing of the affiliate products.

o Choosing a program – The most common way that an internet marketer will attempt to generate an income stream through affiliate marketing is very straightforward. They will sign up with one of the major affiliate product networks, the most prominent being ClickBank. Once they have an account set up they will try to find suitable products that they can market, from within the affiliate network. Once they have located a product that they feel would be successful, they will begin the marketing process.

o Marketing process -The marketing process can consist of either paid forms of advertising such as PPC (Pay Per Click), or it can consist of free forms of advertising, such as writing articles and publishing them to large article directories. The article contains a tracking link to an affiliate product, anyone reading the article may be likely to click on the link, and hopefully make a purchase.

o Website created – Quite often the affiliate marketer will actually create and operate a website, which will be used to attract visitors. Upon the website the affiliate marketer will place advertisements and offers for a range of affiliate products. Once again, when a visitor clicks on a banner or a text link, and proceeds to purchase the product, the site owner will receive commission from the sale.

Overall, affiliate marketing is an exciting and challenging way to attempt to generate an on-line income.

No Credit? Here Are Easy Ways You Can Build Credit

Are you someone who has not established credit yet? Are you denied the same access to credit cards, loans and other credit ways simply because your credit score is too low from not having enough credit or no credit at all. Do not fret, because help is on the way!

If you are planning on getting a personal loan, owning a car, having a home of your own, working in a bank or finally acquiring the furniture you've been longing for a long time then establishing a credit is the answer.

Here are a few ways you can start building up your credit report and get on the road to good credit!

– Start to apply for a guaranteed approval credit card that reports to the credit bureaus. Take your time and always read the fine print in order for you to find the best deal for yourself. These cards are similar to debit cards but they have the Visa or Mastercard logo on them and they report to the credit bureaus.

– Another option might be to check if the lending institution of your choice has a secured credit card being offered. The interest may be higher but you may be able to upgrade to an unsecured card within 12 months if you maintain your payments on time.

– Another type of credit card with easy approval requirements is the merchandise credit cards and department store credit cards. These are an excellent source to start to establish a line of credit. Make sure it's a store where you can purchase a lot of your shopping needs. This way, you do not need to apply for a multiple cards at once which can be seen as a negative on your credit report. One word of caution. Department store credit cards tend to have high interest rates, many of their interest rates start at 15%. So keep an eye on your balance and try to pay as much as you can each month. NEVER make just the minimum payment, especially on a department store credit card.

– Do not forget to fill up any application for a loan or credit card completely. If something does not apply put N / A on that line. Including your checking and savings accounts and any accounts you pay for on a monthly basis even if they do not appear on your credit report. If they do not appear on your credit report, please make sure you include a way for your prospective lender to contact them for a trade reference.

If you are thinking about applying for a car loan, it's good to do research on the dealership or car lot where you want to make the purchase. Most dealers will provide a source of financing. Some may carry their own loan and payment plans. Be on the lookout though and read contract carefully if you do not want to get stuck with an interest rate that is through the roof. This venture is where a good cosigner may come into play.

Use these tips to help jumpstart your credit history and get approved for the credit that you deserve!

Copyright (c) 2006 Liz Roberts